跨際數位行銷有限公司分享如何做好新產品開發的行銷策略
跨際數位行銷有限公司認為新產品的良好行銷策略始於社交聆聽和觀察標竿性的競爭對手。這個陳述似乎是事實，但它超越了傳統的產品行銷思想，將產品的有用性放在市場之前。時代是變革的，當你準備好改變基於社交和數據分析的方法時，我們已經準備好了。
跨際數位行銷一次又一次地發現，初出茅廬的創新者或企業家首先從產品理念入手，並將其戰略與其聯繫起來。，因為他們從他們自身的有利位置開始，而不是從客戶的角度出發。最後，這些人最終可能會取悅自己，因為他們最終會感到茫然為何消費者不買單?
以下是跨際數位行銷有限公司建議大家創新和推出新產品開發的更好方法：
跨際數位策略建議1:社交聆聽
從不知道任何事情開始。觀看與您所在行業相關的社交媒體對話，找到痛點並且這個痛點並不存在的解決方案，我們的產品和服務可以從這個方向出發。
最適合您需求的社交媒體平台去聆聽，在台灣的話，當然就是Facebook為最重要的聆聽與觀察的平台。觀察消費者對我們想要提供的服務還有哪些痛點或是無法滿足的地方，這時我們可以針對這些未滿足的點下去做新產品開發
跨際數位策略建議2:傳統調查
所謂的“發明之母”Patricia Nolan-Brown已經銷售了數百萬種產品，擁有多項發明專利，並且她的產品定期出現在全國新聞廣播和雜誌中，透過圍繞現有產品無法解決的痛點來調查問題，並且保護她的預感點而不是她的想法。因此，例如，她通過詢問母親們對他們的嬰兒座椅感到困擾，以及他們對幻想版本的期望，來測試她對創新汽車座椅鏡子的想法，而不是洩露她的想法並詢問他們對它的看法。這有助於她不僅確認需要的有效性，還給了她其他觀點。
跨際數位策略建議3:競爭對手
跨際數位行銷策略操作產品行銷與競爭對手
眾所周知，您的一個或多個競爭對手可能已經與您的想法相似，或者看到了差距並提出了一些可行的解決方案。檢查他們的網站和公開的公關訊息，以確保你還擁有競爭優勢，而不是與其他競爭對手硬碰硬。如果其他人已經滿足了和我們產品相同的需求，那也沒關係;您可能會提供其它不同的解決方案 – 甚至可能更有效。重要的是確保您的產品解決方案是獨一無二的。
檢查競爭對手也會以其他方式獲得回報。您的競爭對手可能無法嘗試推出與您類似的產品創意。從競爭對手的錯誤中吸取教訓不僅有助於改善您的想法，還可以為您提供有關避免哪些錯誤的行銷策略以及該追求哪些行銷策略的反饋。
為什麼我們不建議採用傳統方式？
大多數行銷人員，企業家或創新者在進入銷售漏斗中，他們會先提出了產品理念;然後，採用傳統的行銷策略，如民意調查或焦點小組，以補充他們的研究和發明的產品是對的。不幸的是，科學表明，這會帶來不正確的結果，原因很多，其中包括你正在以偏見接近你的樣本，因為你想證明自己的想法是對的。
大多數人先開始進行新產品開發，並且已經存在既有的想法，然後帶著他們的產品進入市場競爭，但這並不總是奏效。一個更好的策略是抓住痛點和缺少解決方案，並開發出比現有任何解決方案更好地填補消費者理想差距的產品理念。然後，你再相應地進行行銷。
簡短的3個步驟
由於組織尚未將研究工作制定為新產品的良好行銷策略，因此產品選擇活動時陷入困境發展。 為了避免這種情況：
- 聽取相關社交對話的痛點和不存在的解決方案。
- 進行傳統的研究策略，如A / B測試，民意調查，焦點小組等
- 檢查您的競爭對手，確保您的想法是獨一無二的，並分析他們的失敗。
傳統已經漸漸不堪用
我覺得這幾年IG的重要性也直線上升了
感謝分享~!!
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